About | teri ann helfrich

Teri Ann Helfrich heads Carne Marketing Communications with a strong customer focus obtained by more than 10 years in the online and e-marketing industry. Through her professional work, articles, and speaking engagements, Ms Helfrich stays tuned to the ever changing world of internet marketing. Teri Ann can help your business achieve e-marketing success by working seamlessly with your organization to market your website.

Professional Experience

E-Marketing Consultant (Carne Marketing Communications: 2004 - present)
Website designer and e-marketing consultant for small business clients. Projects have included website design, website redesign, search engine optimization, affiliate programs, keyword purchases, and print collateral design.

Internet Marketing Manager (2003 - present)
E-marketing manager for Fortune 500 Company, responsible for coordinating the company’s e-mail and online marketing initiatives, ensuring consistent branding messaging, company identity and legal compliance, and providing actionable data and best-practice advice to internal clients. Teri Ann acts as a strategic partner to internal clients routinely involved in activities such as list growth strategies, database integrations, optimizing e-mail design, split testing, and best-practice knowledge sharing.

 Process owner for company-wide ASP e-mail marketing solution responsible for growing e-marketing activities from 1 campaign per quarter to over two-dozen per month.

 Developed processes for analyzing and comparing e-mail campaign results, and reporting recommendations on an on-going basis to senior marketing associates.

 Conducted e-mail marketing solution benchmark analysis resulting in the selection and hiring of a replacement ASP with an annul cost savings of $150,000.

 Successfully integrated web statistics (ROI, conversion and funnel analysis) with online marketing initiatives to provide actionable data to the business units.

Website Editor (Weil, Gotshal & Manges LLP: 1999 - 2003)
Content facilitator for American Lawyer 100 law firm, responsible for maintaining the freshness of the content on the firm's website and function as a liasion with the IT department, turning marketing requirements into technical accomplishments.

 Initiated several of the Firm’s first online marketing activities including direct e-mail campaigns and integrating print and electronic initiatives.

 Project manager for the deployment of an enterprise CRM system, responsible for developing and managing the CRM marketing strategy.

 Coordinated two website redesign initiatives resulting in several awards for law firm websites.

 Involved in several online ‘firsts’ for the Firm, including the development of a portal, a global intranet site, and a legal recruitment extranet – the first in the industry to provide tailored content based upon the recruit’s acceptance status.

 Improved web content management processes, by establishing policies for updating web content and developing style guides.

Marketing Associate (Bankers Trust Company (Deutsche Bank): 1997 - 1999)
Assisted in all aspects of internal and external marketing communications, including drafting newsletter articles, planning client events, and coordinating content for the company’s intranet and internet sites.

Education

Masters in Business Administration, Seton Hall University, 2000

Certificate in International Business, Seton Hall University, 2000

Bachelor of Science (Marketing), Saint Joseph's University, 1997

Awards & Recognition

Panelist, E-mail List Growth Tactics That Really Work (NCDM 2006 Conference)

Best Biotechnology E-mail Message Campaign, BD Biosciences Product News Announcement with iPod Sweepstakes (Web Marketing Association, Internet Advertising Competition 2005)

Best Biotechnology Online Newsletter Campaign, BD Biosciences Monthly Product Updates (Web Marketing Association, Internet Advertising Competition 2005)

Best Medical Online Newsletter Campaign, BD Medical - Diabetes Care BD Update Electronic Newsletter (Web Marketing Association Internet Advertising Competition 2005)