Did You Know...
More than four out of five customers have made a store purchase after getting an e-mail offer.
* Epsilon & GfK Custom Research NA
resources | Best Practices
The following e-marketing articles and resources were compiled for your knowledge growth in e-mail marketing trends.
E-mail Marketing
Three strategies to find the right frequency - 06/07/2007 Ten Steps for Developing an Effective E-mail Strategy, Part 4 - 04/23/2007 Three Hot New Trends in E-mail - 04/16/2007 Ten Steps for Developing an Effective E-mail Strategy, Part 3 - 04/09/2007 E-Mail's Significant Brand Power - 04/02/2007 Ten Steps for Developing an Effective E-mail Strategy, Part 2 - 03/26/2007 What Does the Reader Care About? - 03/19/2007 Ten Steps for Developing an Effective E-mail Strategy, Part 1 - 03/12/2007 E-Mail by the Numbers - 02/05/2007 Image-Blocking Scorecard, Part 2 - 01/29/2007 Image-Blocking Scorecard, Part 1 - 12/18/2006 Do Not Reply to This E-Mail - 12/04/2006 Putting a Price on E-Mail - 11/27/2006 E-Mail vs. Blogs - 11/20/2006 Defining Delivered E-Mail - 10/16/2006 Benchmarks: Tips for Using Them Effectively - 10/09/2006 How the Hyphen Makes a Huge Difference - 10/02/2006 Benchmarks: Worthwhile or a Waste of Time? - 09/25/2006 When an E-Mail Marketing Campaign Goes Bad - 08/21/2006 E-Mail Is a Direct Response Medium - 08/14/2006 How Long Can C-Level Execs Ignore E-Mail? - 08/07/2006 Corners You Can Cut (and Ones You Can't) - 07/31/2006 Is Everything Old in E-Mail New Again? - 07/24/2006 Three Good Reasons to Survey Your E-Mail List - 07/17/2006 Nine Questions to Ask When the Numbers Don't Add Up - 07/10/2006 Making Transactional E-Mail Better Marketing Tools, Part 2 - 06/19/2006 E-Mail Blunder #4,492: "Look at Me" - 06/12/2006 Making Transactional E-Mail Better Marketing Tools, Part 1 - 06/05/2006 How Powerful Is E-Mail? - 05/15/2006 Retention E-Mail: Persistence or Arrogance? - 05/08/2006 E-Mail: Art or Science? Redux - 05/01/2006 Projections - 04/24/2006 Is E-Mail an Art or a Science?- 04/17/2006 Political Candidates, Known Spammers and CAN-SPAM, Part 2- 04/10/2006 E-Mail Is About Awareness - 04/03/2006 Political Candidates, Known Spammers, and CAN-SPAM, Part 1 - 03/27/2006 The E-Mail Marketing Success Forecast - 03/20/2006 Four Professional Tools for Great E-Mail Newsletters - 03/13/2006 Merging Acquisition and Retention E-Mail - 03/06/2006 What to Test… and What Not to Test - 02/27/2006 Dear John: Tips for Testing Personalized E-Mail Salutations - 02/13/2006 Three Approaches to E-Mail Best Practices - 02/06/2006 E-Newsletters and the Power of Change - 01/30/2006 JACK FLASH: E-Mail Brings Listeners to the Radio - 01/23/2006 2006: The Year E-Mail Marketing Comes of Age- 01/09/2006 Second Sends: Folly or Future? - 12/19/2005 The E-Mail Chicken or the E-Mail Egg? - 12/12/2005 What E-Mail Marketers Can Learn from the NHL - 12/05/2005 Watch Your Step: Seven E-Mail Landmines - 11/28/2005 The Legality of Links - 11/21/2005 Baby Step That Generates Giant E-Mail Leaps - 11/14/2005 E-Mail: Online Marketing's Overlooked Stepchild? - 11/07/2005 Successful E-Mail Tactics: Entrance and Exit Strategies - 10/31/2005 Retention E-Mail: Persistence or Arrogance? - 10/24/2005 Brand's Power in E-Mail - 10/17/2005 Between "Bounced" and "Delivered" - 10/10/2005 What Happens When You Remove the E-Mail Blinders? - 10/03/2005 A New Image Boosts Orders by 60 Percent - 09/26/2005 Beware the E-Mail Marketing Blinders - 09/19/2005 Segmentation: Learning From Best Buy - 09/12/2005 E-Mail Polices: Solution or Problem? - 08/29/2005 Improve Your Welcome Message - 08/01/2005 E-Mail Heatmaps: More Than a Hot Technology - 07/25/2005 E-Mail Creative Checklist - 07/18/2005 E-Mail vs. E-Newsletters: Is There a Difference? - 07/11/2005 For Richer, for Poorer - 06/27/2005 The Little E-Mail Marketing Budget That Could - 06/20/2005 Search, Banners, E-Mail: A Tale of Two Marketing Plans - 06/06/2005 Pull the E-Mail Trigger - 05/16/2005 Back to E-Mail Basics- 05/09/2005 One Size Does Not Fit All: Offers and Messaging - 05/02/2005 Personalize and Customize E-Mail - 04/18/2005 Know More About Your E-Mail Subscribers - 04/11/2005 Does CAN-SPAM Hurt Compliant Marketers? Part 2 - 03/21/2005 E-Mail Frequency and List Control- 03/14/2005 Does CAN-SPAM Hurt Compliant Marketers? Part 1 - 03/07/2005 An E-Mail Marketer's Guide to Deliverability, Part 3: DomainKeys - 02/28/2005 An E-Mail Marketer's Guide to Deliverability, Part 2: Sender ID - 02/14/2005 Use E-Mail to Boost Offline Retail Sales - 02/07/2005 An E-Mail Marketer's Guide to Deliverability, Part 1: SPF- 01/31/2005 Fuel-Efficient E-Mail Marketing- 01/24/2005 Improve E-Mail Results With Product Ratings - 01/10/2005 E-Mail: Let's Do the Numbers - 01/03/2005 Improve E-Mail Response: Test Numerous Variables - 12/27/2004 The E-Mail Text Vs. HTML Debate: Readers Weigh In - 12/20/2004 E-Mail Holiday Shopping Reminder Service - 12/13/2004 E-Mail Creative: The HTML/Text Struggle - 12/06/2004 Use E-Mail to Sell Consumables - 11/29/2004 Take E-Mail Marketing Copy From Good to Great - 11/22/2004 E-Mail Marketing to College Students 101 - 11/15/2004 Next-Gen Analytics: Combining E-Mail and Web Site Data - 11/08/2004 In E-Mail We Trust? - 11/01/2004 An Automated E-Mail Strategy? - 10/25/2004 Customer Service E-Mail Can Compromise Sales E-Mail - 10/18/2004 Being Relevant - 10/11/2004 Two E-Mails for the Price of One - 10/04/2004 Get HTML E-Mail Opened - 09/27/2004 Test Your E-mail System - 09/20/2004 "The Art of the Start": Guy Kawasaki Talks E-Mail - 09/13/2004 Getting and Staying CAN-SPAM Compliant - 08/30/2004 Why Aren't There More E-Mail Testimonials? - 08/23/2004 Don't Let a Spoofer Ruin Your Good Name - 08/16/2004 Personalize for Profit - 08/09/2004 SPF: It's Not Just a Good Idea - 08/02/2004 E-Mail Makes TV Ads Better - 07/26/2004 How to Avoid Those Blacklist Blues - 07/19/2004 E-Mail Marketing to Online Women: Keyword "Multi" - 07/12/2004 What E-Mail Marketers Can Learn From Banner Ads - 06/28/2004 Blacklists and Whitelists and Deliverability, Oh My! - 06/21/2004 Eye on E-Mail Newsletters - 06/14/2004 Authentication: A Good Start, Not a Final Answer - 06/07/2004 E-Mail Accreditation: Giving Credit Where Credit's Due - 05/24/2004 Use E-Mail to Turn Site Visitors Into Buyers - 05/17/2004 Whitelists and Filters - 05/10/2004 Do You Need an E-Mail Preference Center? - 05/03/2004 Gmail and Search/E-Mail Integration - 04/26/2004 Climbing the E-Mail Relevancy Ladder - 04/19/2004 What's Your Primary Purpose? - 04/12/2004 Overlooking the Teen Market? - 04/05/2004 Help Stop Do Not E-Mail - 03/29/2004 Enhancing E-Mail Databases With Reverse Append - 03/22/2004 Is E-Mail in Spyware's Crosshairs? - 03/15/2004 Anatomy of a Solid DM E-Mail - 03/08/2004 CAN-SPAM and E-Mail Sender Fields - 03/01/2004 List Segmentation: Couples Versus Singles - 02/23/2004 Just Who's in Control Here? - 02/09/2004 What I Learned at Spam Camp - 02/02/2004 One to Many, Not One to One - 01/26/2004 CAN-SPAM: The Reality - 01/12/2004 2004: The Year of Suppression - 01/05/2004 Begin at the Beginning - 12/29/2003 A Big, Big Year for E-Mail - 12/22/2003 Autoresponder Renaissance - 12/15/2003 It's in the CAN! - 12/08/2003 Bounce Codes: Can't We All Just Get Along? - 11/24/2003 E-Mail Can Minimize Do-Not-Call Woes - 11/17/2003 What's Your New Outlook? (Microsoft, That Is) - 11/10/2003 Do Figures Lie or Liars Figure? - 11/03/2003 Challenging The System - 10/27/2003 Life Along The E-Mail Continuum - 10/20/2003 Going Postal - 10/13/2003 Clean Up Your Own Backyard - 10/06/2003 E-Mail Address Forensics - 09/29/2003 E-Mail Copy Clinic: The Power of Words - 09/22/2003 Good News About E-Mail? - 09/08/2003 The Long and Short of It - 08/25/2003 The Unsubscribe Dilemma - 08/18/2003 Arrival Time and Response Rate Decline - 08/11/2003 The Confirmation Quandary - 08/04/2003 Three Newsletters That Sell - 07/28/2003 What's Your E-Mail Policy? - 07/21/2003 E-Mail Newsletters That Sell - 07/14/2003 Don't Give Up! E-Mail List Rental Isn't Dead - 07/07/2003 Powerful Sender and Subject Lines - 06/30/2003 Who Really Controls E-Mail Delivery, Part 2 - 06/23/2003 How Often Should You E-Mail People? - 06/16/2003 Who Really Controls E-Mail Delivery, Part 1 - 06/09/2003 Organize Information for E-Mail Marketing - 06/02/2003 20 Rules of Writing Effective Business E-Mails - 05/19/2003 Who's Suppressing Whom? - 05/12/2003 E-Mailing Teens and Tweens: Pitfalls and Opportunities - 05/05/2003 Will Spam Be CANned? - 04/28/2003 Knowledge Is Power: Free E-Mail Intelligence - 04/21/2003 The Unsubscribe Dilemma - 04/14/2003 Improve E-Mail Metrics With Newsletters - 04/07/2003 Whitelists and Filters - 03/31/2003 The Future of E-Mail - 03/24/2003 Who Will Pay to Send E-Mail? - 03/17/2003 E-Mailing Seniors: Tapping Into a Lucrative Demographic - 03/10/2003 Why You Should Worry About State Spam Laws - 03/03/2003 War and Piece (E-mail Piece, That Is) - 02/24/2003 Don't Test. Survey Instead. - 02/10/2003 Is This the Year for a Federal Solution to Spam? - 02/03/2003 How to Answer Customers' Most Important Question - 01/27/2003 The Most Important Question E-Mail Marketers Need to Answer - 01/13/2003 Secure Your Competitive Advantage in 2003 - 01/06/2003 Is Your HTML Broken? - 12/30/2002 New Year's Resolution: Build a Successful Email Program - 12/23/2002 AOL 8.0: All Database Rules Have Changed - 12/16/2002 Email: Remove the Stumbling Blocks - 12/09/2002 Preview Windows: Ignore At Your Peril - 12/02/2002 The Value of a Value Proposition - 11/25/2002 Should Email Be Free? - 11/18/2002 Email and Search: A Powerful Combination - 11/11/2002 Searching for a Definition of Spam - 11/04/2002 'Best' Customers: More Profitable Relationships - 10/28/2002 Email Power to the People, Part 2 - 10/21/2002 Buy Versus Build: Branded Daily Emails? - 10/14/2002 Email Power to the People, Part 1 - 10/07/2002 Brand-Aid for Everyday Email - 09/30/2002 Spam and Email Filters: Reader Solutions - 09/23/2002 Six Ways to Build an Opt-In List (From Zero) - 09/16/2002 Trust or Regulation? - 09/09/2002 Filtering Our Rights Along With Our Email? - 08/26/2002 Breakthrough Marketing - 08/19/2002 HP Gets It Right, Part 2 - 08/12/2002 Delighted to Receive Your Ad! - 08/05/2002 HP Gets It Right, Part 1 - 07/29/2002 Data: The Missing Link - 07/22/2002 Email Marketers, Unite! - 07/15/2002 Preview Windows: Ignore At Your Peril - 07/01/2002 Fighting Spam: It's All About the Opt-In - 06/17/2002 Email SWOT - 06/10/2002 The Pain and Pleasure of Merge/Purge - 06/03/2002 Direct Response Email 101 - 05/20/2002 Are You Watching Your ROI? - 05/13/2002 Will Email Go the Way of Banner Ads? - 05/06/2002 Email by the Numbers: What Do Consumers Think? - 04/29/2002 Email: When In Doubt, Call a Pro - 04/22/2002 The All-Important Offer - 04/15/2002 Testing: Take Off... and Landing (Page)! - 04/08/2002 Email and Other Marketing Media: A Comparison - 04/01/2002 Testing, Testing, 1, 2, 3... - 03/25/2002 Continuing Education: Webinars, Seminars, and Resources - 03/19/2002 Email Deployment Systems: A Step-By-Step Buyer's Guide - 03/12/2002 Keeping Campaigns Calm, Collected... and Creative - 03/05/2002 Response Metrics: How to Crunch the Numbers - 02/26/2002 CPA Meets CPM: Is a Hybrid Deal Right for You? - 02/19/2002 Getting Emotional About Email - 02/12/2002 Have No Fear... We Have Some Acquisition Pointers Here - 02/05/2002 Making Your Copy Call for Action - 01/29/2002 Top 10 Fears of Email Marketers - 01/22/2002 Conversion Rates? What Do You Track? - 01/15/2002 Going Back to the Basics to Start the New Year - 01/08/2002 What's Next With Sweepstakes and Freebie Names? - 12/18/2001 A Day in the Life... - 12/04/2001 More E-Tales of Horror - 11/20/2001 Ode to Email - 11/06/2001 Email's Opportunity to Shine - 10/30/2001 More Terrifying Tales From the Email Crypt - 10/23/2001 Get More Out of Your House List - 10/16/2001 Things That Go Bump in Your In Box - 10/09/2001 Keep it Simple, Silly - 10/02/2001 'Full Service'? Caveat Emptor - 09/25/2001 An Email Campaign To-Do List - 09/18/2001 Attention... Interest... Desire... Action - 09/11/2001 Data Again? - 09/04/2001 What's in a Name? - 08/28/2001 Tidbits of Data Can Become Megabytes of Info - 08/21/2001 Boxers -- or Briefs? - 08/14/2001 Content Reminders and Tips - 08/07/2001 Bridging the Gap: Marketing Versus IT - 07/31/2001 Potential Pitfalls for Do-It-Yourselfers - 07/24/2001 The Only Constant Is Change - 07/17/2001 The Power of Closed-Loop Marketing - 07/10/2001 It All Began With a Little Cheesecake - 06/26/2001 The Forest and the Trees - 06/19/2001 Tests Only an Internet Marketer Could Love - 06/05/2001 The Weakest -- and the Strongest -- Link - 05/29/2001 Time to Clean Up the Neighborhood - 05/21/2001 Time to Outsource? - 05/14/2001 Fresh Ideas - 05/07/2001 Pump Up the Volume With Copy That Sells - 04/30/2001 The Value of a Lifetime - 04/23/2001 The Name of the Game - 04/16/2001 HTML Versus Text: The Saga Continues - 04/09/2001 It IS a Small World, After All - 04/02/2001 Database Marketing 101: Part 3 - 03/26/2001 Database Marketing 101: Part 2 - 03/19/2001 Database Marketing 101: Part 1 - 03/12/2001 Strategies for Achieving Momentum: Part 2 - 03/05/2001 Strategies for Achieving Momentum - 02/26/2001 Reaching the Wired and the Restless - 02/19/2001 CRM: Creating Relationships on the Fly - 02/12/2001 Waking the Email Dead - 02/05/2001 Calculating the Carrot - 01/29/2001 Back to Basics 2001 - 01/22/2001 Let Your Creative Juices Flow - 01/15/2001 Wish List for 2001 - 01/08/2001 It's CPA Time... or Is It? - 01/01/2001 'Twas an Email-less Christmas - 12/25/2000 DM and EM: A Comparison - 12/18/2000 Calling All Dropouts - 12/11/2000 Reviving a Once-Winning Campaign - 12/04/2000 How Do You Measure Success? - 11/27/2000 ClickZ B2C Email Strategies: Its a Wrap - 11/20/2000 'Tis the Season - 11/13/2000 Features That Click - 11/06/2000 What a Difference a Year Makes - 10/30/2000 The Future Dream World of Email Merge and Purge - 10/23/2000 Making the Most of Sponsorships - 10/16/2000 Questions for a Broker to Love - 10/09/2000 The Art of Email Design - 10/02/2000 Let Your Creative Juices Flow - 09/25/2000 Expelling the Myths of B2B - 09/18/2000 So You Want to Be an Email Marketer? - 09/11/2000 How Much Opt-In Is Enough? - 09/04/2000 Driving Retail With Content - 08/28/2000 Loyalty Without Rewards - 08/21/2000 Loyalty Through Email - 08/14/2000 Dangers Among Us - 08/07/2000 I See Dead People - 07/31/2000 You Had Me at Hello - 07/24/2000 The Panel Test: Great Bang for the Buck - 07/17/2000 Test It Out - 07/10/2000 The Art of Being Human - 06/26/2000 Fresh Ideas - 06/19/2000 It's an Event - 06/12/2000 Customer Relationship Mismanagement - 05/22/2000 CRM: Optimizing Relationships With Data - 05/15/2000 CRM: Creating Relationships on the Fly - 05/08/2000 Delivering on Email: Lessons Learned - 05/01/2000 B2B Discovers Email Marketing: Part 2 - 04/24/2000 B2B Discovers Email Marketing - 04/17/2000 A Private Matter- 04/10/2000 The Price of Convergence: Part 2 - 04/03/2000 The Price of Convergence - 03/27/2000 Counting the Ways to Love Sponsorships... - 03/20/2000 All the Jargon Fit to Print - 03/13/2000 The State of Email Marketing - 03/06/2000 The Future of Email - 02/28/2000 Letting Customers Talk Back - 02/21/2000 Give Them Value... or Nothing at All - 02/14/2000 Data: The Critical and the Important - 02/07/2000 Setting up a Campaign for Success - 01/31/2000 To HTML... or Not to HTML? - 01/24/2000 Database Marketing 101: Part 2 - 01/17/2000 Database Marketing 101: Part 1 - 01/10/2000 Troubleshooting Your 'Unsubscribes' - 01/03/2000 Writing Compelling Copy - Part III - 12/27/1999 Writing Compelling Copy - Part II - 12/20/1999 Writing Compelling Copy - Part I - 12/13/1999 From Casual Opt-Ins To Optimal Relationships - 12/03/1999 It's All About The Lists - Or Is It? - 11/29/1999 Launching An Email Component - 11/15/1999 It IS Rocket Science - 11/08/1999 Introducing Email Marketing - 11/01/1999 Don't Try This At Home - 08/16/1999 One Word:- 05/04/1999 Top 10 Tips to Writing Email That Sells - 04/07/1999 Loving Email: Let Me Count the Ways... - 02/12/1999 Email Marketing: One User's View - 02/11/1999 Email Marketing Done Right - 01/11/1999 The Dark Side of E-mail Marketing - 12/22/1998
E-mail Vendor Selection
Lead Generation & List Growth Strategies
Website Design
