services | E-mail Marketing
E-mail marketing has a higher return on investment than direct mail or traditional advertising and has revolutionized the way that companies do business. While paper-based campaigns receive only 1-2 % response rates, e-mail campaigns generally receive a response rate of 5-15%. And with 75% of consumers saying that e-mail will be their primary source of business information by 2005, e-mail has quickly become the marketing tool of choice for businesses looking to attract, retain and grow loyal customer bases.
Why E-mail Marketing?
- One of the most powerful online marketing tools available.
- Higher ROI than direct mail or traditional advertising.
- Cost effective - less expensive than traditional marketing activities.
- Higher response rates than paper-based campaigns (5-15% vs. 1-2%).
- Measurable results: campaign and behavioral.
- Highly personalized.
E-mail Marketing Services
Whether you're unfamiliar with e-mail marketing strategies, or do not have the time to implement a program in-house, Carne Marketing Communications can help. As your e-mail marketing partner, Carne Marketing provides you with a complete end-to-end e-marketing service that uses the power of e-mail marketing to increase revenues, enhance customer relationships and penetrate new markets. CMC will work with you to develop an e-mail campaign strategy that delivers valuable content to your customers and clients, differentiates you from your competitors and establishes new ways to communicate with your customers.
E-mail Marketing Packages
Silver E-mail Marketing Package: E-mail message design and optimization
- From designing the look-and-feel of the message and incorporating best-practices in e-mail marketing, CMC will work with you to ensure your e-mail is designed to deliver quality communication to your reader audience
Gold E-mail Marketing Package: Ad hoc e-mail campaign management
- Carne Marketing will handle the technical aspects of creating and distributing your e-mail campaign and provide robust analytics on the campaign performance.
- Includes the E-mail Campaign Metrics Report.
Platinum E-mail Marketing Package: On-going e-mail campaign management
- On-going creation, distribution and analytics of all of your e-mail marketing messaging needs.
- Carne Marketing will handle the technical aspects of creating and distributing your e-mail campaign.
- E-mail list management by overseeing the task of unsubscribe requests and managing bounces and automatic replies from your customers.
- Includes the E-mail Campaign Metrics Report.
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