services | keywords & pay per click

What is Pay Per Click Advertising?

Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

Keyword Purchases & Pay Per Click Advertising Services

Carne Marketing specializes in Google AdWords and Yahoo! Search Marketing pay-per-click accounts. This package includes keyword research, a recommendations report, account setup and maintenance, and continual monitoring and management of your PPC budget.

The primary benefit of pay-per-click (also known as a "sponsored search") is the immediate results and complete control it offers the advertiser. You can commit $50 or $50,000. You may target one set of keywords today, and if they don’t work out you may target an entirely different set of keywords tomorrow.

The Pay-Per Click Package includes:

• A strategy session to determine your market and goals.
• A search term selection process to determine quality search terms and phrases (keywords) that will bring targeted and qualified traffic to your website. Includes the Search Term Analysis and Recommendations Report.
• Set-up PPC account in Google AdWords and/or Yahoo! Search Marketing.
• Adjustment of Ads as Needed.
• Website recommendations as needed.
• Monthly reporting of PPC campaign effectiveness.
• Quarterly review of campaign strategy.